Videos are now the trendiest way of creating content. Literally, almost everyone nowadays is either watching or producing videos for various purposes. In fact, a video marketing stat in 2017 says that 55% of people watch videos online every day.
We will utilize the popularity of videos to provide jobseekers a unique way of introducing themselves to employers and to further their chances of getting the jobs they aim for.
So here are the benefits of having a video on your job hunting arsenal and your company profile:
Accessibility and mass appeal
One of the main reasons why video became popular is the technological advancements of this era. Driving this point further, there are studies that found video is processed 60,000 times faster than text. This means audiences are more likely to understand a video quicker rather than reading text. It also implies that people with a modern attention span want something direct and simple.
As for businesses, research says that consumers would rather watch a video about a company than read about it in a 4:1 ratio. And since we live in this modern revolution, a short video resume or an introductory video about your company is the best way to make you known.
Unique presence
As aforementioned, videos are also unique in their own way. It’s almost like they have their own personality. In this case, your video resume will showcase your own personality. Your skills, talents, and work experience. It represents who you are and your career.
Since your video will be different from the other candidates, your profile will be easily identified. Employers can easily recall who you are, and vice-versa. Video content helps companies with retention. Out of all the videos that the site will contain, be sure to make yours as unique to you as possible.
Viral potential
The video will be posted online and should you allow it, your link can be shared anywhere, which means it can be exposed to a wider range of visibility. And if others watch and come to like it, then it will more likely be shared. The possibility of a company and even a jobseeker to trend online is not out of reach. The wider the audience reach, the more people to know you, the better. The domino effect ensues. More will be able to find you or your company and possibly be interested in you and what you have to offer.
In summary
This fairly fresh concept in job hunting in our country can have a positive impact on both the job seeker and the employer and can potentially change the game of online job seeking in the near future. If you want to try to be innovative and different, then the video resume or profile might just be for you.